FINAL

DCN/ICN BUSINESS PLAN

 

for the

 

DOD CALS IDE PROJECT

An MVP Joint Venture

 

October 1996

 

Submitted by
ManTech Advanced Technology Systems
West Virginia Technology Applications Operations Center
1000 Technology Drive, Suite 3310
Fairmont, West Virginia 26554

 

In support of
Contract DAAB10-94-D-0503-0048
and in compliance with
CDRL Sequence Numbers A019

 


 

______________________
______________________
Robert S. Kidwell
Jack G. Richman
Technical Director
Project Manager
DoD CALS IDE Project
DoD CALS IDE Project

 

 

TABLE OF CONTENTS

   
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LIST OF FIGURES
LIST OF TABLES
1.0  EXECUTIVE SUMMARY
      1.1  Management Team
      1.2  Market Environment
      1.3  Management Objectives
            1.3.1  Near-Term Objectives
            1.3.2  Long-Term Objectives
      1.4  Financial Forecasts
      1.5  Conclusions
      1.6  Document Structure
      1.7  Related Documents
2.0  DCN/ICN BUSINESS PLAN
      2.1  Mission Statement
      2.2  Products and Services
      2.3  Strategic Objectives
      2.4  Customers
      2.5  Marketing Plan
            2.5.1  Marketing Strategies:Target Market(s)
            2.5.2  Market Areas
            2.5.3  Services
            2.5.4  Pricing
                  2.5.4.1  Subscription Pricing
                  2.5.4.2  Advertising
            2.5.5  Marketing Research and Market Analysis
                  2.5.5.1  Major Customers and Concentration
                  2.5.5.2  Sales Tactics
            2.5.6  Sales Management
      2.6  Management Plan
            2.6.1  Form of Business Organization
            2.6.2  Management Team Structure
            2.6.3  Capitalization
            2.6.4  Staffing and Training
      2.7  Financial Plan
            2.7.1  Assumptions
            2.7.2  Projected Income (5 years)
            2.7.3  Projected Cash Flow (Years 1-2)
            2.7.4  Projected Balance Sheets (Years 1-2)
            2.7.5  Break-Even Analysis
3.0  FINANCIAL PROJECTIONS
      3.1  Manpower Budget
      3.2  Budget Worksheets
      3.3  Capital Equipment Investment and Recurring Maintenance Estimates
APPENDIX A:  POTENTIAL CUSTOMER LIST

 

 

LIST OF FIGURES

      
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Figure 1.0-1  DCN/ICN Organizations and Relationships
Figure 1.1-1  DCN/ICN Management Team
Figure 1.4-1  DCN/ICN Projected Sales and Net Income (Years 1-5)
Figure 2.5.3-1  DCN/ICN Levels of Service
Figure 2.6.2-1  DCN/ICN Organization and Responsibilities
Figure 2.7.2-1  DCN/ICN Projected Sales and Net Income (Years 1-5)

 

 

LIST OF TABLES

      
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Table 2.2-1  DCN/ICN User Services
Table 2.5.4.1-1  Preliminary DCN/ICN Pricing Strategy for Year 1 Core Membership Subscriptions
Table 2.5.4.1-2  Preliminary DCN/ICN Pricing Strategy for Year 2 Core Membership Subscriptions
Table 2.5.4.1-3  Preliminary DCN/ICN Pricing Strategy for Year 3 Core Membership Subscriptions
Table 2.5.4.2-1  Preliminary DCN/ICN Advertising Rates
Table 2.6.4-1  Manpower Staffing Plan (Year 1)
Table 2.6.4-2  Manpower Staffing Plan (Year 2)
Table 2.7.2-1  Projected Income (Year 1)
Table 2.7.2-2  Projected Income (Year 2)
Table 2.7.2-3  Projected Income (Years 3-5)
Table 2.7.3-1  Projected Cash Flow (Year 1)
Table 2.7.3-2  Projected Cash Flow (Year 2)
Table 2.7.4-1  Projected Balance Sheet (Year 1)
Table 2.7.4-2  Projected Balance Sheet (Year 2)
Table 2.7.5-1  Break-Even Analysis
Table 2.7.5-2  Break-Even Sales Target (Year 1)
Table 2.7.5-3  Break-Even Sales Target (Year 2)
Table 2.7.5-4  Break-Even Sales Target (Year 3)
Table 2.7.5-5  Break-Even Sales Target (Year 4)
Table 2.7.5-6  Break-Even Sales Target (Year 5)
Table 3.1-1  First Year Manpower Budget (Direct Labor)
Table 3.1-2  Second Year Manpower Budget (Direct Labor)
Table 3.2-1  Direct Labor Worksheet (Year 1)
Table 3.2-2  Direct Labor Worksheet (Year 2)
Table 3.2-3  Operating Budget Worksheet (Year 1)
Table 3.2-4  Operating Budget Worksheet (Year 2)
Table 3.3-1  Exhibit A:Capital Equipment Investment by Service
Table 3.3-2  Exhibit B:Recurring Maintenance Costs by Service

 

 

1.0  EXECUTIVE SUMMARY

      
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As a result of the CALS initiative by the U.S. Department of Defense and the U.S. CALS/Industry Steering Group (ISG) over the past eight years, CALS has become international in scope with ISGs in 14 countries and corporate and individual participation in the several thousands. International interest in CALS has been demonstrated by the growing of attendance international delegations at U.S. CALS Expositions over the past three years and the establishment and attendance of CALS conferences in the Pacific and Europe. In addition, during the past three years, countries and organizations outside of the U.S. have held CALS conferences (e.g., CALS Japan, CALS Korea). This past year CALS International was established as the focal point for CALS activities and issues in the international arena. The CALS International initiative is made up of the CALS International Board of Directors (IBOD) and the International CALS Congress (ICC). The CALS IBOD is the executive board of the CALS International for establishing priorities, providing guidance, and assisting activities of the ICC. The ICC is the operating organ and consists of formally appointed members of recognized CALS organizations.

The need for collaboration and cooperation of the CALS ICC and CALS interested organizations and individuals has extended beyond the capabilities provided by conferences, telephone, and facsimile. The capability to provide such collaboration and cooperation through electronic digital technologies is available over the Internet. This capability may be achieved through the integration of collaborative tools, information repositories, and agent technologies tailored to focus on CALS specific interest areas including acquisition, engineering, manufacturing, test, operations, and support of common systems. The electronic collaboration and cooperation will be implemented as a DoD Continuous Acquisition and Life-Cycle Support(CALS) Network/International CALS Network (DCN/ICN) through the integration of information repositories, electronic mail and collaboration, and CALS specific search services and other technologies.

The DCN/ICN is a collection of cooperating organizations that includes the International CALS Congress as an advisory board, the DoD CALS Network, the International CALS Network, and other national, regional, or alliance networks that exchange CALS information and provides services to their customers. Figure 1.0-1 provides a top level view of the DCN/ICN relationships and the supporting organizations.

 

 

 

Figure 1.0-1  DCN/ICN Organizations and Relationships

 

Each organization network is a subset of the Internet that provides CALS related collaboration and information services to its constituents. Supporting each network is a Local Operations Control Center (LOCC) that provides administrative, help-desk, collaboration and CALS related information services. The Management Operations Control Center (MOCC) provides the same services on a global scale and exchanges global/local directory and information repository index information with each of the LOCCs. The sizes of each of the regional or national networks and the specific services that they may provide depends on the needs of the potential subscribers, the commitments by sponsoring organizations as well as available resources (equipment, facilities and personnel).

This initial DCN/ICN Business Plan only addresses the structure, services, management, marketing, and financial requirement to support the DCN, the ICN, and the MOCC.

The development and integration of these services shall be performed by a staff of highly skilled Internet, collaboration, and information service engineers and led by a management team with recognized experience and contributions to the CALS initiative, and by the Industry Steering Group.

This business plan outlines the management team, marketing environment, management objectives, and financial plans for developing and implementing a DCN/ICN with its CALS focused information and collaboration services.

The DCN/ICN will not provide access to the Internet. Access to the Internet shall be through internal corporate or organization arrangement or through a separate contract to one of the thousands of Internet Access Providers. Subscribers to the DCN/ICN will be given user identifications, passwords, and initial training for access to DCN/ICN services. Optionally, users and organizations may elect to subcontract software and hardware acquisition, integration, and installation services to obtain selected levels of collaboration and service.

 

1.1  Management Team

 

The CALS DCN/ICN Management Team is composed of Mr. Robert S. Kidwell as (General Manager) and technical and financial Managers with extensive CALS and information technology backgrounds. The Management Team is shown in Figure 1.1­1.

 

 

 

Figure 1.1­1  DCN/ICN Management Team

 

Mr. Jack G. Richman, the proposed Program Manager, has been the Executive Director and Program Manager of the OSD CALS IWSDB Project and currently serves as the CALS/IDE Project Program Manager. Mr. Richman has extensive logistics management experience serving as the ManTech Advanced Systems Inc. Executive Director from October 1987 through December 1994. Prior to his joining ManTech, Mr. Richman served in a number of logistics management positions with the Air Force, including the Ogden Air Logistics Center, the Air Force Electronic Systems Command, and the Air Force Space and Missile Systems Center. Mr. Richman is a graduate of the Industrial College of the Armed Forces where he earned a Masters Degree equivalent in Public Programs Management.

Mr. Robert S. Kidwell, the proposed DCN/ICN General Manager, has been a key member of the U.S. CALS/ISG since its founding. He currently serves as Chairman of the Information and Process Integration Divisions of the CALS/ISG. He is a Senior Member of the CALS/ISG Policy Board. He has served as the Chair, CALS/DoD Directory/Data Dictionary Special Task Force, and Co­Chair of the NCAT/DoD Enterprise Integration Task Force. He currently serves as the CALS/IDE Project Technical Director.

The DCN/ICN Board of Advisors (BOA) shall provide advice and council to the Management Team concerning services, initiatives, and other policy matters. The BOA shall be appointed by an Executive Committee composed of three members: the Chair of the CALS ISG; the Director of the DoD CALS Office and the Chair of the International CALS Congress. Candidate members of the Board of Advisors include Mr. James Crawford, Mr. Gary Ellis, Dr. Hervé LeBoeuf, Mr. Frank Brake, a CALS Pacific representative, and a CALS Europe representative.

Supporting Mr. Kidwell is a management team consisting of information technology professionals with extensive experience in CALS, networking, and leading technologies. Mr. Martin Hughes has over 25 years of management experience in Computer Systems Operations with the U.S. House Information Systems. Mr. Joseph Brazy has over 18 years of information technology experience in information technology management and integration. Mr. David T. Cannon has over 18 years of experience in information technology and business management. Mr. Lou Hoffman has over 20 years experience in information technology and military logistics involved with national and international programs.

 

1.2  Market Environment

 

The general environment for an International CALS Network includes a new era of international competitiveness and cooperation on a global scale with Virtual Enterprises being formed with international team members to pursue business opportunities. Related initiatives to the DCN/ICN include the U.S. National Information Infrastructure (NII) and the international Global Information Infrastructure (GII) to provide electronic connectivity and information services to the businesses and the consumer. The last three years has seen an exponential growth in the use of the Internet by end-users and the growth of companies providing Internet access. The top national Internet access providers include the big three: America -On-Line (AOL with over 5 million members), CompuServ (over 4.2 million members), Prodigy (est. 1.4 million members), as well as a host of other Internet access providers including Microsoft Network (MSN 600,000 members), PSInet, UUNet Technologies, NetCom On-line, Microsoft Network, MCI, AT&T, Sprint, and IBM Global. There are now more than 1,000 local Internet service providers across the United States including the bell regionals like Pacific Bell.

While these providers provide electronic mail, Web browsing, and other specialized services oriented to the consumer (e.g., stock quotes, other financial services, travel reservations, homework helper, sports news), none of these services provides CALS specific information or services. A companion document, the Draft DCN/ICN Concept of Operations (ManTech, 95), provides a detailed comparison of the DCN/ICN services and services available from the big three Internet access providers.

The CALS market includes government, private industry, individual, and associations in the United States and internally who wish to collaborate with geographically separated correspondents, pursue common objectives as parts of a virtual enterprise, or build common systems for commercial or defense applications. Organizations and individuals who have attended past CALS Expo, CALS-Europe, or CALS Pacific expositions are the potential customers for the DCN/ICN.

 

1.3  Management Objectives

 

The management objectives are divided into near -term (less than one year) and long-term (more than one year but less than three years).

 

1.3.1  Near-Term Objectives

 

The near-term objectives include the development and implementation of an Initial Operating Capability (IOC); and the inclusion of DoD, selected military service, and private industry customers.

 

1.3.2  Long-Term Objectives

 

 

1.4  Financial Forecasts

 

The projected sales and net income for the DCN/ICN is shown in Figure 1.4­1. Notice the two vertical axes. The left vertical axis shows the Sales (in $000). The sales are derived from CALS contract, membership subscription, and advertising services The right vertical axis shows the Profit (in $000). While projected sales drop in the third year, net income drops significantly. This change reflects the assumption that DoD does not support the DCN/ICN after the first two years and that all sales during the third and later years are due to subscription and advertising sales.

 

 


 

 

Figure 1.4­1  DCN/ICN Projected Sales and Net Income (Years 1-5)

 

1.5  Conclusions

 

This business plan identifies the DCN/ICN services and management organization, provides a marketing and pricing strategy and presents financial forecasts for the creation and operation of the DCN/ICN. The management organization and staffing plan are based on the development and support of the DCN/ICN services. Additional market analysis is needed to determine the number and types of potential subscribers and to validate the preliminary pricing strategy for DCN/ICN services. Pilot projects are needed to refine the planned implementation of the DCN and to update the financial forecasts for operating budgets and capital expenditures. Keys to the success of the DCN/ICN include the delivery and maintenance of current, CALS information content and the capability to provide technology refreshment for on-line collaboration and information services. The rapid changes in the underlying DCN/ICN technologies such as networking, agents, collaborative tools, and digital repositories requires a technology refreshment process that is flexible yet provides stability for the installed base of subscribers. This strategy requires a highly skilled, knowledgeable technical staff that will provide the continuity for technology transition and support of a diverse set of tools that implement the evolving services.

 

1.6  Document Structure

 

Section 1.0 provides an executive summary of the DCN/ICN Business Plan, including a background of the DCN/ICN, management organization, management objectives, market environment, and financial forecasts. Section 2.0 provides the supporting detail for the business plan including mission statement, products and services, strategic objectives, marketing plan, management plan, and a financial plan. Section 3.0  provides supporting budget estimate information and financial projections for operation of the Management Operations Control Center, the main support organization of the DCN/ICN.

 

1.7 Related Documents

 

Related documents include: Security Considerations for the DCN/ICN Environment [DCN/ICN 96a], DCN/ICN Business Plan for the CALS IDE Project, [DCN/ICN, 96b], DCN/ICN Model Agreements Report [DCN/ICN, 96c], and a DCN/ICN Implementation Plan [DCN/ICN, 96d]. The security considerations white paper discusses, the risks, security policies, as well as tools, practices and related issues to the implementation of security in the Internet environment. The business plan discusses the management structure, as well as the marketing, and financial aspects of starting and operating the DCN/ICN services. The model agreements report presents draft agreements for subscribers, information content providers, and advertisers for the DCN/ICN. The implementation plan describes the DCN/ICN goals and objectives, the management structure and the implementation strategy for realizing the participation and collaboration of individual, organization, and associations in the DCN/ICN.

 

 

2.0  DCN/ICN BUSINESS PLAN

      
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The DCN/ICN Business Plan summarizes the mission, products and services, strategic objectives, customers, the marketing, management, and financial plans for the first five years of operations.

 

2.1  Mission Statement

 

The DoD/International CALS Network (DCN/ICN) shall provide an information infrastructure for CALS customers to support the

 

2.2  Products and Services

 

The services provided by the DCN/ICN are summarized in Table 2.2­1.

 

Table 2.2­1  DCN/ICN User Services

 

Service Identifier
User Service Category
Description
SVC100General
  • Develop a common GUI for providing the following user services and capable of launching local applications and remote applications to which execution has been authorized.
  • Incorporate selected security capability into the common GUI, and selected subservices.
SVC200Organizations
  • Provide and maintain an International CALS White Pages Directory of CALS and CALS related organizations, with brief mission statements and links to technical and program points of contact.
SVC300CALS Initiatives
  • Provide and maintain a Directory of CALS Project Initiatives with on-line project descriptions and hyperlinks to initiative home pages. Initial CALS Initiatives include JCALS, JEDMICS.
  • Contain a publications directory, project staff directory, upcoming events, and recent accomplishments in the CALS Initiative Home pages.
SVC400Calendar of Events
  • Provide and maintain a calendar of CALS events noting upcoming world-wide conferences, workshops, expositions, along with contact information for programmatic or technical information.
SVC500Electronic Mail
  • Provide and maintain the capability to send electronic mail with file attachments to any CALS user world wide.
  • Provide a world-wide electronic-mail directory service to find any CALS Industry or Government person given the person's name or CALS related person's E-Mail address.
  • Provide a world wide E-Mail directory look-up to identify a person from his E-Mail address to authorized users.
  • Provide a voice -mail box capability to those users with mail-box capable configurations.
SVC600Technologies
  • Provide and maintain hyperlinks to sites with electronic technology research, commercial products, and technical information (e.g., Frequently Asked Questions);
    • Provide access to Electronic Commerce Research Centers (ECRCs) and other R&D Organizations,
    • Provide access to ARPA based research project summaries, and
    • Provide access to Digital Libraries.
SVC700Training
  • Provide end-user training to set up and use the DCN/ICN services
SVC800Information Services
  • Provide and maintain a variety of text search tools to locate information entities anywhere on the Internet.
  • Provide information exchange services to exchange text and graphics files in a variety of formats.
  • Provide and maintain electronic mail discussion groups for any CALS topic.
  • Provide access to CALS repositories for acquisition information.
SVC900Collection of Comments
  • Provide and maintain the capability to collaborate on compound documents containing text and graphics by annotation, comments and collect for integration and resolution of issues.
SVC1000Standards
  • Provide on-line full text and abstracts for all CALS and CALS related standards and specifications as well as hyperlinks to other repositories containing specifications and standards. (e.g., ISO Repository)
SVC1100Publications
  • Provide directories and hyperlinks to CALS and other repositories containing standards, technical information, reusable software.
SVC1200Implementation
  • Provide hyperlinks to CALS infrastructure implementations for public events, points of contact, and other publicly available information about the implementation.
SVC1300Specialists
  • Provide and maintain a registration system and searchable directory of CALS, weapon system acquisition, engineering, manufacturing, logistics, management, operations and maintenance, training, and CALS technology specialists
SVC1400Partnership Search
  • Provide a method for a user to discover a business's capabilities and interest to team for a specific weapon system request for proposal or development.
  • Provide an index and search capability of current Virtual Corporations working on a specified weapon system development program.
  • Provide an index of current Weapon System Development Programs.
SVC1500Test and Certification
  • Provide and maintain test and certification software for compliance testing to CALS and international standards used by CALS.
SVC1600Computer Supported Collaboration
  • Provide videoconferencing capability.
  • Provide Internet audio conferencing, and voice mail capability.
  • Provide document sharing capability with annotation and comments.
SVC1700Dissemination Service
  • Provide a user-selectable information filtering service that filters information according to a user-defined profile.
SVC1800Advertising Services
  • Provide an electronic mail for CALS industry, association, or other organization advertising of CALS products and services.
SVC1900Electronic (Web) Publishing
  • Provide an electronic publishing service for organizations or individuals that do not have organic electronic publishing capabilities.
SVC2000Internet Hardware/Software Acquisition and Installation
  • Provide a one-stop shop for the acquisition and/or installation of hardware and software to use the Internet and the DCN/ICN services.

 

2.3  Strategic Objectives

 

 

2.4  Customers

 

 

2.5  Marketing Plan

 

Marketing Objectives.

 

2.5.1  Marketing Strategies:  Target Market(s)

 

 

2.5.2  Market Areas

 

 

2.5.3  Services

 

The services of the DCN/ICN will be tiered and selected from the services described in Figure 2.5.3­1.

 

 

 

Figure 2.5.3­1  DCN/ICN Levels of Service

 

2.5.4  Pricing

 

Services are priced by subscription and by advertising. The subscriptions shall be tiered to level of service from a set of core services through intermediate and advanced services. Individuals, as well as associations, enterprises, and government activities may subscribe or purchase advertising space in the DCN/ICN. Prices do not include the hardware, software, or Internet access. If software is available through shareware or freeware or through evaluation licenses, the DCN/ICN will provide links or pointers and advice on how or where to acquire. A separate service will be offered to assist individuals or organizations in the acquisition and/or installation of the required hardware, and software needed to use the Internet and the DCN/ICN services.

 

2.5.4.1  Subscription Pricing

 

A preliminary pricing strategy for the core services provides for subscriptions by individual, association, and small, medium, and large corporations as summarized in Table 2.5.4.1­1. The Year 1 target monthly sales is $100,000. Qty is the number of subscriptions by subscription class.

 

Table 2.5.4.1­1  Preliminary DCN/ICN Pricing Strategy for Year 1 Core Membership Subscriptions

 

 

Table 2.5.4.1­2  Preliminary DCN/ICN Pricing Strategy for Year 2 Core Membership Subscriptions

 

 

Table 2.5.4.1­3  Preliminary DCN/ICN Pricing Strategy for Year 3 Core Membership Subscriptions

 


 

2.5.4.2  Advertising

 

Advertising rates will range from $4.99/month to $99.99/month following the schedule shown in Table 2.5.4.2­1. A minimum advertisement is for three-months. The Year 1 monthly sales target is $10,000.

 

Table 2.5.4.2­1  Preliminary DCN/ICN Advertising Rates

 

 

2.5.5  Marketing Research and Market Analysis

 

Potential Market:

U.S. Defense Industry and Suppliers.

 

2.5.5.1  Major Customers and Concentration

 

Individuals ­ Members of Defense Industry and Suppliers.

Small-Medium Enterprises ­ primarily suppliers to Top 1000 Companies.

Large Enterprises ­ Business Week Top 1000 Companies: primarily, defense contractors with sales over $200M/year.

Associations ­ representing the following areas:

Government Organizations

 

2.5.5.2  Sales Tactics

 

The sales tactics include but are not limited to:

 

2.5.6  Sales Management

 

Sales shall be managed by a Marketing Director, Mr. Lou Hoffman, with market segments identified by type of customer organization (government, commercial, associations, and international). Marketing shall target subscribers, information content providers and advertisers.

 

2.6  Management Plan

 

The management plan addresses the form of business, the management team structure, sources of capitalization, and staffing and training.

 

2.6.1  Form of Business Organization

 

The form of business organization shall be a Joint Venture composed of members from the following Corporate Entities:

 

2.6.2  Management Team Structure

 

The Management Team structure consists of a General Manager, technical, operations, accounting and marketing managers. The Management Team will be advised by a DCN/ICN Advisory Board to provide overall guidance, policy assistance, and strategic planning.

 

 

 

Figure 2.6.2-1  DCN/ICN Organization and Responsibilities

 

2.6.3  Capitalization

 

Joint Venture Capitalization.

Debt Capitalization.

 

2.6.4  Staffing and Training

 

A preliminary staffing plan by DCN/ICN department and monthly totals is shown in Table 2.6.4-1.

 

Table 2.6.4­1  Manpower Staffing Plan (Year 1)

 


 

Table 2.6.4­2  Manpower Staffing Plan (Year 2)

 


 

2.7  Financial Plan

 

The financial plan provides a list of assumptions, projected income, and cash flow, projected balance sheets, and a break-even analysis. These plans are based on the projected staffing, capital expenditures to acquire computer hardware and software and operation of a facility to house the staff and equipment.

 

2.7.1  Assumptions

 

Provide estimate of Internet Access Costs by level of service (estimate costs of priority service over Internet under proposed IPng; Commercial Products are expected by June 1996).

 

2.7.2  Projected Income (5 years)

 

Sources of Funds

Near-Term:

(U.S. DoD for years 1 and 2) at $600K/year.

Long Term:

Subscribers and Advertisers for years 3-5.

The projected income for the first year of operation assumes a $600,000 contract from the DoD ($150K received in months 1, 4, 7, and 10) and an average of $100,000/month from subscription and advertising sales. A Pro Forma Income Statement for Year 1 is shown in Table 2.7.2­1. The projected income for the second year of operation assumes $600,000 contract from the DoD ($150K received in months 1, 4, 7, and 10) and an average of $194,000/month in subscription sales and advertising. A Pro Forma Income Statement for Year 2 is shown in Table 2.7.2­2. Table 2.7.2­3 shows a summary Pro Forma Income Statement for years 3 through 5. Notes for interpreting the entries in these tables are provided in the Projected Income Notes.

Projected Income Notes for Tables 2.7.2­1, 2.7.2­2, and 2.7.2­3.

  1. Expected Sales - a random variable function was used to generate this row to provide a capsule view of the variability expected in subscription and advertising sales.
  2. Projected Sales - an instance of expected sales used to estimate the total monthly sales.
  3. Cost of Sales - the sum of warranty, labor, material, and burden (overhead). No material costs are shown since the DCN/ICN is providing services that do not require material.
  4. Gross Margin ($) - the difference between Total Sales and Cost of Sales (in $000).
  5. Gross Percent (%) - the ratio of Gross Margin ($) to Total Sales times 100.
  6. Total Operating Expenses - the sum of marketing, general and administrative costs, and depreciation (of capital equipment).
  7. Operating Profit ($) - the difference between Gross Margin ($) and Total Operating Expenses (in $000).
  8. Operating Profit (%) - the ratio of Operating Profit to Total Operating Expense times 100.
  9. Interest Expense - the amount of interest paid on bank loans (assumed to be 1%/month).
  10. Interest Income - the amount interest received from a bank on the previous month's net income (assumed to be 1/2% per month).
  11. Net Income - the sum of Net Operating Profit and Interest Income minus Interest Expense.
  12. Federal Income Tax - allowance for Federal Corporate Income tax (assumed to be 28%).
  13. Net Income After Tax - the difference between Net Income and Federal Income Tax.

 

Table 2.7.2-1  Projected Income (Year 1)

 

 

 

Table 2.7.2­2  Projected Income (Year 2)

 


 

Table 2.7.2­3  Projected Income (Years 3-5)

 


 

The projected sales and net income for the DCN/ICN is shown in Figure 2.7.2­1. Notice the two vertical axes. The left vertical axis shows the Sales (in $000). The right vertical axis shows the Profit (in $000). While projected sales drop in the third year, net income drops significantly. This change reflects the assumption that DoD does not support the DCN/ICN after the first two years and that all sales during the third and later years are due to subscription and advertising sales.

 

 


 

 

Figure 2.7.2­1  DCN/ICN Projected Sales and Net Income (Years 1-5)

 

2.7.3  Projected Cash Flow (Years 1-2)

 

The projected cash-flow for the first two years is shown in Tables 2.7.3­1 and 2.7.3­2. The cash flow statement indicates how much cash will be available from operations and how it will be used to acquire assets, reduce liabilities, compensate investors and the like. The cash flow statement permits the banker to determine how the loan will be repaid and the equity investor to determine the compensation that can be expected from the investment. Notes for interpreting the entries in these tables are provided in the Projected Cash Flow Notes.

Projected Cash Flow Notes for Tables 2.7.3­1 and 2.7.3­2

  1. Net Sales is the sum of Direct Sales and Contract Sales.
  2. Direct Labor is the estimated monthly cost of salaries of personnel (unburdened and no G&A).
  3. Cost of Goods Sold is the sum of Direct Labor and Other Operating Expenses.
  4. Gross Profit is the difference between Net Sales and Cost of Goods Sold.
  5. Operating Profit is the difference between Gross Profit and the sum of sales, warranty, G&A and Burden costs.
  6. Net Profit is the difference between Operating Profit and the sum of other expenses such as corporate income taxes.
  7. Profit and Loss Ratio Analysis provides metrics for sales, cost of goods sold, gross margin, net profit, marketing, and burden (overhead and G&A).
  8. Sales Ratio is the Net Sales divided by Total Sales. Net Sales = Total Sales - Returns (i.e., Book Value of Canceled Subscriptions).
  9. Cost of Goods Sold Ratio is Cost of Goods Sold divided by Net Sales. Shows the percentage of each sales dollar that goes to direct labor and other operating expenses to provide the DCN/ICN services.
  10. Gross Margin Ratio is Gross Profit divided by Net Sales.
  11. Net Profit on Sales Ratio is Net Profit divided by Net Sales. Shows the percentage of each sales dollar that results in net income.
  12. Marketing Ratio is Marketing Costs divided by Net Sales.
  13. Admin. Ratio is the sum of Burden and General & Admin. Costs divided by Net Sales.
  14. Cash Balance shows the monthly receipts minus disbursements and shows the amount of cash on hand at the beginning and close of each month.

 

Table 2.7.3­1  Projected Cash Flow (Year 1)

 

 

Table 2.7.3­2  Projected Cash Flow (Year 2)

 

 

2.7.4  Projected Balance Sheets (Years 1-2)

 

Tables 2.7.4­1 and 2.7.4­2 show the projected balance sheets for the first two years of operation. The balance sheet is a financial statement that shows assets, liabilities, and owners' equity at a specific point in time. Receivables include contract as well as subscription and advertising revenues. Notes for interpreting the entries in these tables are provided in the Projected Balance Sheet Notes.

Balance Sheet Notes

  1. Assets include cash, marketable securities, receivables, and (net) inventory. Because the DCN/ICN provides services and not products, the net inventory is set to 0.
  2. Total Current Assets - the sum of cash, marketable securities, receivables, and (net) inventory.
  3. Fixed Assets - these assets are assets that have a value beyond the current period (one year). For the DCN/ICN, the fixed assets include computer hardware and software, and any property (real estate) or buildings that may be owned. The DCN/ICN does not own any property or buildings.
  4. Deferred Charges - these charges include obligations for goods and services that the company must deliver in return for advance payment from a customer (e.g., annual subscription for DCN/ICN core services).
  5. Totals Assets - the sum of current assets, fixed assets, and deferred charges.
  6. Current Liabilities - the sum of Notes payable, trade accounts payable (short term obligations to suppliers for goods or services), income tax and accruals (e.g., prepaid expenses such as insurance).
  7. Capital Stock - Net Worth - the difference between Total Assets and Current Liabilities.
  8. Total Liabilities and Net Worth - the sum of Net Worth and Current Liabilities.
  9. Balance Sheet Ratio Analysis - set of metrics that assess a company's liquidity, debt-ratio, return on assets, return on equity, investment turnover, return on investment, and working capital.
  10. Current ratio- the ratio of current assets to current liabilities; another measure of liquidity closely related to working capital, believed by many bankers and other creditors to be a good indicator of a company's ability to pay its bills and to repay outstanding loans.
  11. Debt-to-equity - the ratio of total liabilities to owners' equity; another measure of a company's ability to earn income; this measure shows the proportion of the company financed by creditors in comparison to that financed by the owners.
  12. Return on Assets - measures the ratio of operating profit (before taxes) to average total assets; this measure indicates the income generating strength (profit margin) of the company's resources and how efficiently the company is using all its assets (asset turnover).
  13. Return on Equity - the ratio of net income to average owner's equity; measures the efficiency in the generation of income for an owner's investment.
  14. Investment Turnover - the ratio of net sales to average total assets; measures the efficiency of assets to generate sales.
  15. Return on Investment (ROI) - ratio of net income (after taxes) to total assets; measures the efficiency of profit generation to total assets (investment by owners and other financial resources into assets).
  16. Working Capital - the amount by which the total current assets exceed total current liabilities; an important measure of liquidity that assesses the amount of money a company has on hand to pay bills when due and to meet unexpected needs for cash.

 

Table 2.7.4­1  Projected Balance Sheet (Year 1)

 

 

Table 2.7.4­2  Projected Balance Sheet (Year 2)

 

 

2.7.5  Break-Even Analysis

 

Break-Even analysis answers the question of what must sales be to equal the costs of operation. Based on the anticipated labor and other operating costs for each of the first five years, and the assumption of 600K in contract sales for each of the first two years, Table 2.7.5-1 shows the results of the Break-Even analysis. To break-even (i.e., Net Profit = 0), we need to achieve revenues (in $000) of $1541, $2372, $2577, $2843, and $2995 for the first five years. To assess the feasibility of achieving these revenues, the implications of these revenue targets must be analyzed in terms of the number of subscription and advertising sales.

 

Table 2.7.5­1  Break-Even Analysis

 


 

The first year total monthly subscriptions sales target ($78,500 in Table 2.7.5­2) was derived by dividing the break-even target subscription for the first year ($941,600 entry in Table 2.7.5­1) by 12 months. Table 2.7.5­2 shows the first year monthly sales target for the various types of subscriptions (individual, association, small, small-medium, medium, and large corporations) and the quantity or number of subscriptions needed to achieve the monthly sales target.

To achieve a break-even target sales, additional subscription sales or advertising revenue must be generated to cover any subscription cancellations.

 

Table 2.7.5­2  Break-Even Sales Target (Year 1)

 


 

The second year total monthly subscriptions sales target ($150,000 in Table 2.7.5­3) was derived by dividing the break-even target subscription for the second year ($1,772,770 entry in Table 2.7.5­1, rounded up to $1.8M) by 12 months. Table 2.7.5­3 shows the second year monthly sales target for the various types of subscriptions (individual, association, small, small-medium, medium, and large corporations) and the quantity or number of subscriptions needed to achieve the monthly sales target.

To achieve a break-even target sales, additional subscription sales or advertising revenue must be generated to cover any subscription cancellations.

 

Table 2.7.5­3  Break-Even Sales Target (Year 2)

 


 

The third year total monthly subscriptions sales target [$216,000 (approx.) in Table 2.7.5­4] was derived by dividing the break-even target subscription for the third year ($2,577,220 entry in Table 2.7.5­1, rounded up to $2.58M) by 12 months. Table 2.7.5­4 shows the third year monthly sales target for the various types of subscriptions (individual, association, small, small-medium, medium, and large corporations) and the quantity or number of subscriptions needed to achieve the monthly sales target.

To achieve a break-even target sales, additional subscription sales or advertising revenue must be generated to cover any subscription cancellations.

 

Table 2.7.5­4  Break-Even Sales Target (Year 3)

 


 

The fourth year total monthly subscriptions sales target [$240,000 (approx.) in Table 2.7.5­5] was derived by dividing the break-even target subscription for the fourth year ($2,843,580 entry in Table 2.7.5­1, rounded up to $2.88M) by 12 months. Table 2.7.5­5 shows the fourth year monthly sales target for the various types of subscriptions (individual, association, small, small-medium, medium, and large corporations) and the quantity or number of subscriptions needed to achieve the monthly sales target.

To achieve a break-even target sales, additional subscription sales or advertising revenue must be generated to cover any subscription cancellations.

 

Table 2.7.5­5  Break-Even Sales Target (Year 4)

 


 

The fifth year total monthly subscriptions sales target [$240,000 (approx.) in Table 2.7.5­5] was derived by dividing the break-even target subscription for the fifth year ($2,994,990 entry in Table 2.7.5­1, rounded up to $3.0M ) by 12 months. Table 2.7.5­6 shows the fifth year monthly sales target for the various types of subscriptions (individual, association, small, small-medium, medium, and large corporations) and the quantity or number of subscriptions needed to achieve the monthly sales target.

To achieve a break-even target sales, additional subscription sales or advertising revenue must be generated to cover any subscription cancellations.

 

Table 2.7.5­6  Break-Even Sales Target (Year 5)

 


 

 

3.0  FINANCIAL PROJECTIONS

      
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The financial projections include projections for manpower, operating costs and capital investments.

 

3.1  Manpower Budget

 

The direct labor manpower budget for the first year is based on the anticipated growth in business and the reputation achieved with the initial operational capability.

 

Table 3.1­1  First Year Manpower Budget (Direct Labor)

 

 

Table 3.1­2  Second Year Manpower Budget (Direct Labor)

 


 

3.2  Budget Worksheets

 

Tables 3.2­1 and 3.2­2 show the direct labor worksheet for staffing levels of 17 at the end of the first year and 28 which is expected at the end of the second year of operation.

 

Table 3.2­1  Direct Labor Worksheet (Year 1)

 

 

Table 3.2­2  Direct Labor Worksheet (Year 2)

 

 

Tables 3.2­3 and 3.2­4 show the preliminary operating budget for the DCN/ICN for the first two years of operation. The operating budget worksheet shows anticipated direct labor and expenses for computer hardware, software, rent, utilities, Internet access, and other expenses. Notes for the Operating Budget Worksheet explain the account entries.

Operating Budget Worksheet Notes

  1. Salary and Wages - salary and wages for the DCN/ICN personnel assigned to the Management Operations Control Center.
  2. Payroll Benefits - includes contributions to Social Security (6.2%), Medicare (1.45%), healthcare contribution (5.35%), and 401K Plan (10%); assumed to be 23% of hourly rate.
  3. Employee Development - includes support for college courses, seminars, and other training related to an employee's current position (est. 5% of average hourly rate).
  4. Contract Labor - this category is for temporary personnel assigned specific tasks.
  5. Marketing - this expense element is covered in other budgets; preliminary estimate is 5% of sales; a refined marketing budget will be developed based on anticipated marketing tasks to generate DCN/ICN subscriptions from individuals, associations, government, and corporations.
  6. Office Supplies - this category includes but is not limited to accounting supplies, copier/printer/fax supplies, files/labels/binders, paper, writing instruments, storage, and shipping supplies.
  7. Expensed Equipment - This category includes small purchase equipment items including but not limited to facsimile, modems, scanners, and computer projection devices.
  8. Hardware Maintenance - estimated at 5% of hardware capital expenditures.
  9. Software Maintenance - estimated at 10% of software capital expenditures.
  10. Operating Supplies - includes magnetic tapes, diskettes, smart cards, postage.
  11. Marketing - includes travel and entertainment costs related to marketing.
  12. Capital Equipment - Computer Hardware and Software delineated in Capital Expenditure tables of Section 3.3 - Capital Expenditure Investment.
  13. Office Rent - based on estimated $7.50/sq. ft (Fairmont, WV).
  14. Telephone - based on historical experience.
  15. Electricity and Gas - based on historical experience.
  16. Internet Access - est. for T1 line and related access services.
  17. Depreciation and Amortization - Straight-Line (3 yr.) depreciation schedule for capital investment.

 

Table 3.2­3  Operating Budget Worksheet (Year 1)

 

 

Table 3.2­4  Operating Budget Worksheet (Year 2)

 

 

3.3  Capital Equipment Investment and Recurring Maintenance Estimates

 

The capital equipment investment includes computer hardware and software for the DCN/ICN Management Operations Control Center. Table 3.3­1 highlights the capital equipment investment by DCN/ICN Service. Table 3.3­2 provides an estimate of the recurring hardware and software maintenance costs for this hardware and software.

 

Table 3.3­1  Exhibit A:  Capital Equipment Investment by Service

 

 
Service
 
LIN
 
Description
 
Notes
 
Quantity
 
Unit Price
 
Ext. Price
 
Hardware
 
Software
SVC100  General Non- Recurring
General GUI Front End
Netscape Navigator Web Browser
6
40 240  240
 1001 Java Developer's Kit License Free if non-commercial
1
     
 1002 HTML Editor HotMetalPro
6
195 1170  1170
 1003a Commercial HTTP Server Sun-Host
1
2500 2500  2500
 1003b Commercial HTTP Server NT-Host NT-Host
2
1500 3000  3000
 1004 Commercial Web Browser Netscape
10
56 560  560
 1005 Sun SPARCstation 20  
1
14000 14000 14000  
 1006a NT Server  
2
5000 10000 10000  
 1006b Windows NT Server 3.51 SW  
2
550 1100  1100
 1007a Client NT Workstations  
6
4000 24000  24000
 1007b Windows NT Workstation 3.51 SW  
6
250 1500  1500
 1008a Microsoft Office Pro for 95/NT Server
1
550 550  550
 1008b Microsoft Office Pro for 95/NT Single-User Single User
6
550 3300  3300
             
   General Text Front-End Browser         
 1101 Lynx Client Browser 1/host, e.g., Linux or other    0   
             
 1201 Security Products
PGP Encryption
Encryption        
 1202 RSA VeriSign 3rd Party Auth.        
 1203 Power-One-Time Pad E-Mail Security  198     
 1204 WebScan Virus Scanning  45     
 1205 FireWall-1 Firewall        
             
SVC200  Organization Directory         
 2001 MOREPlus Collections Mgt.  
1
5000 5000  5000
 2002 Oracle RDBMS  
1
10000 10000  10000
             
SVC300  CALS Initiatives         
 3001 MOREPlus Collections Mgt. NSP see LIN 2001        
 3002 Oracle RDBMS NSP see LIN 2002        
 3003 HTML Editor NSP see LIN 1002        
 3004 Agent Monitoring SW Developmental        
 3005 CGI-Forms for Data Collect Developmental        
             
SVC400  Calendar of Events         
 4001 MorePlus Collections Mgt. NSP see LIN 2001        
 4002 Oracle RDBMS NSP see LIN 2002        
 4003 HTML Editor NSP see LIN 1002        
 4004 Agent Monitoring SW NSP see LIN 3004        
 4005 CGI-Forms for Data Collect Developmental        
             
SVC500  Electronic Mail         
 5001 Lotus cc:Mail Client 10 User License
1
825 825  825
 5002 Lotus cc:Mail Router  
1
95 95  95
 5002 Lotus cc:Mail Desktop v4.02 Client/Server  
1
95 95  95
             
SVC600  Technologies         
 6001 MorePlus Collections Mgt. NSP see LIN 2001        
 6002 Oracle RDBMS NSP see LIN 2002        
 6003 HTML Editor NSP see LIN 1002        
 6004 Agent Monitoring SW NSP See LIN 3004        
             
SVC700  Training         
 7001 MorePlus Collections Mgt. NSP see LIN 2001        
 7002 Oracle RDBMS NSP see LIN 2002        
 7003 HTML Editor NSP see LIN 1002        
             
SVC800  Information Services         
 8001 Commercial Search Engine         
 8002a Portable Data File Viewer/Gen. 1/Generator
1
595 595  595
 8002b Portable Data File Viewer Free Viewer from Adobe
10
0 0   
 8003 Mail List Manager  
1
0 0   
 8004 Hypermail Archive to HTML  
1
0 0   
 8005 Solaris FTP Server NSP
1
0 0   
 8006 NT FTP Server NSP
1
0 0   
 8007 FTP Client 1/client NSP
6
0 0   
 8008 NFS Server 1/server
1
     
             
SVC900  Comment Collection         
 9001a CollabraShare Server 1/server
1
995 995  995
 9001b CollabraShare Client 1/client
10
100 1000  1000
             
SVC1000  Standards and Specifications         
 10001 MorePlus Collections Mgt. NSP see LIN 2001        
 10002 Oracle RDBMS NSP see LIN 2002        
 10003 HTML Editor NSP see LIN 1002        
 10004 Portable Data File Viewer/Gen. NSP see LIN 8002        
 10005 Agent Monitoring SW NSP See LIN 3004        
             
SVC1100  Publications         
 11001 MorePlus Collections Mgt. NSP see LIN 2001        
 11002 Oracle RDBMS NSP see LIN 2002        
 11003 HTML Editor NSP see LIN 1002        
 11004 Portable Data File Viewer/Gen. NSP see LIN 8002        
 11005 Agent Monitoring SW NSP See LIN 3004        
             
SVC1200  Implementation         
 12001 MorePlus Collections Mgt. NSP see LIN 2001        
 12002 Oracle RDBMS NSP see LIN 2002        
 12003 HTML Editor NSP see LIN 1002        
 12004 Portable Data File Viewer/Gen. NSP see LIN 8002        
 12005 Agent Monitoring SW NSP See LIN 3004        
             
SVC1300  Specialists         
 13001 MorePlus Collections Mgt. NSP see LIN 2001        
 13002 Oracle RDBMS NSP see LIN 2002        
 13003 HTML Editor NSP see LIN 1002        
 13004 CGI-Forms for Data Collect. Developmental        
             
SVC1400  Partnership Search         
 14001 MorePlus Collections Mgt. NSP see LIN 2001        
 14002 Oracle RDBMS NSP see LIN 2002        
 14003 HTML Editor NSP see LIN 1002        
 14004 MorePlus Search Engine NSP see LIN 2001        
 14005 CGI-Forms for Data Collect. Developmental        
             
SVC1500  Test & Certification         
 15001 MorePlus Collections Mgt. NSP see LIN 2001        
 15002 Oracle RDBMS NSP see LIN 2002        
 15003 HTML Editor NSP see LIN 1002        
 15004 MorePlus Search Engine NSP see LIN 2001        
 15005 CGI-Forms for Data Collect. Developmental        
             
SVC1600  Computer Supported Collaboration         
 16001 Video Conferencing Camera 1/client
6
99 594 594  
 16002 Video Conferencing Server SW 1/server
2
0 0  0
 16003 Video Conferencing Client SW 1/client
6
0 0  0
 16004 Full Duplex Audio SW 1/client
6
60 360  360
 16005 Chat Client SW 1/client
6
0 0  0
 16006 Chat Server SW 1/server
2
 0  0
 16007 PowWow Client SW 1/client
6
0 0  0
 16008 PowWow Server SW 1/server
2
0 0  0
 16009 Virtual Whiteboard Software 1/user
6
250 1500  1500
SVC1700  Dissemination Service         
 17001 Electronic Mail Server NSP 1/server        
 17002 Agent Notification SW Developmental        
 17003 Registration Service tbs        
             
SVC1800  Advertising Service         
 18001 Electronic Mail Server NSP        
 18002 Web Publishing Tools NSP see LIN 19001        
 18003 Accounting Software COTS
1
300 300  300
             
SVC1900  Electronic Publishing         
 19001 Web Publishing Tools 1/user
6
195 1170  1170
 19002 Word Processor NSP        
             
Totals       84449 24594 59855

 

Table 3.3­2  Exhibit B:  Recurring Maintenance Costs by Service

 

 
Service
 
LIN
 
Description
 
Notes
 
Quantity
 
Unit Price
 
Ext. Price
 
Annual Maint. Factor
 
Annual Maint. Cost
SVC100  General Non- Recurring General GUI Front End         
 1001 Java Developer's Kit License Free if non-commercial
1
     
 1002 HTML Editor HotMetalPro
6
195 1170 10.00% $117.00
 1003a Commercial HTTP Server Sun-Host
1
2500 2500 10.00% $250.00
 1003b Commercial HTTP Server NT-Host NT-Host
2
1500 3000 10.00% $300.00
 1004 Commercial Web Browser Netscape
10
56 560 10.00% $56.00
 1005 Sun SPARCstation 20  
1
14000 14000 7.50% $1,050.00
 1006a NT Server  
2
5000 10000 5.00% $500.00
 1006b Windows NT Server 3.51 SW  
2
550 1100 10.00% $110.00
 1007a Client NT Workstations  
6
4000 24000 5.00% $1,200.00
 1007b Windows NT Workstation 3.51 SW  
6
250 1500 10.00% $150.00
 1008a Microsoft Office Pro for 95/NT Server
1
550 550 10.00% $55.00
 1008b Microsoft Office Pro for 95/NT Single-User Single User
6
550 3300 10.00% $330.00
             
   General Text Front-End Browser         
 1101 Lynx Client Browser 1/host, e.g., Linux or other    0   
             
             
   Security         
 1201 PGP Encryption Encryption        
 1202 RSA VeriSign 3rd Party Auth.        
 1203 Power-One-Time Pad E-Mail Security
6
198     
 1204 VirusScan Virus Scanning
6
45     
 1205 FireWall-1 Firewall
1
     
             
SVC200  Organization Directory         
 2001 MOREPlus Collections Mgt.  
1
5000 5000 10.00% $500.00
 2002 Oracle RDBMS  
1
10000 10000 15.00% $1,500.00
             
SVC300  CALS Initiatives         
 3001 MOREPlus Collections Mgt. NSP see LIN 2001        
 3002 Oracle RDBMS NSP see LIN 2002        
 3003 HTML Editor NSP see LIN 1002        
 3004 Agent Monitoring SW Developmental        
 3005 CGI-Forms for Data Collect Developmental        
             
SVC400  Calendar of Events         
 4001 MorePlus Collections Mgt. NSP see LIN 2001        
 4002 Oracle RDBMS NSP see LIN 2002        
 4003 HTML Editor NSP see LIN 1002        
 4004 Agent Monitoring SW NSP see LIN 3004        
 4005 CGI-Forms for Data Collect Developmental        
             
SVC500  Electronic Mail         
 5001 Lotus cc:Mail Client 10 User License
1
825 825 10.00% $82.50
 5002 Lotus cc:Mail Router  
1
95 95 10.00% $9.50
 5002 Lotus cc:Mail Desktop v4.02 Client/Server  
1
95 95 10.00% $9.50
             
SVC600  Technologies         
 6001 MorePlus Collections Mgt. NSP see LIN 2001        
 6002 Oracle RDBMS NSP see LIN 2002        
 6003 HTML Editor NSP see LIN 1002        
 6004 Agent Monitoring SW NSP See LIN 3004        
             
SVC700  Training         
 7001 MorePlus Collections Mgt. NSP see LIN 2001        
 7002 Oracle RDBMS NSP see LIN 2002        
 7003 HTML Editor NSP see LIN 1002        
             
SVC800  Information Services         
 8001 Commercial Search Engine         
 8002a Portable Data File Viewer/Gen. 1/Generator
1
595 595 10.00% $59.50
 8002b Portable Data File Viewer Free Viewer from Adobe
10
0 0   
 8003 Mail List Manager  
1
0 0   
 8004 Hypermail Archive to HTML  
1
0 0   
 8005 Solaris FTP Server NSP
1
0 0   
 8006 NT FTP Server NSP
1
0 0   
 8007 FTP Client 1/client NSP
6
0 0   
 8008 NFS Server 1/server
1
     
             
SVC900  Comment Collection         
 9001a CollabraShare Server 1/server
1
995 995 10.00% $99.50
 9001b CollabraShare Client 1/client
10
100 1000 10.00% $100.00
             
SVC1000  Standards and Specifications         
 10001 MorePlus Collections Mgt. NSP see LIN 2001        
 10002 Oracle RDBMS NSP see LIN 2002        
 10003 HTML Editor NSP see LIN 1002        
 10004 Portable Data File Viewer/Gen. NSP see LIN 8002        
 10005 Agent Monitoring SW NSP See LIN 3004        
             
SVC1100  Publications         
 11001 MorePlus Collections Mgt. NSP see LIN 2001        
 11002 Oracle RDBMS NSP see LIN 2002        
 11003 HTML Editor NSP see LIN 1002        
 11004 Portable Data File Viewer/Gen. NSP see LIN 8002        
 11005 Agent Monitoring SW NSP See LIN 3004        
             
SVC1200  Implementation         
 12001 MorePlus Collections Mgt. NSP see LIN 2001        
 12002 Oracle RDBMS NSP see LIN 2002        
 12003 HTML Editor NSP see LIN 1002        
 12004 Portable Data File Viewer/Gen. NSP see LIN 8002        
 12005 Agent Monitoring SW NSP See LIN 3004        
             
SVC1300  Specialists         
 13001 MorePlus Collections Mgt. NSP see LIN 2001        
 13002 Oracle RDBMS NSP see LIN 2002        
 13003 HTML Editor NSP see LIN 1002        
 13004 CGI-Forms for Data Collect. Developmental        
             
SVC1400  Partnership Search         
 14001 MorePlus Collections Mgt. NSP see LIN 2001        
 14002 Oracle RDBMS NSP see LIN 2002        
 14003 HTML Editor NSP see LIN 1002        
 14004 MorePlus Search Engine NSP see LIN 2001        
 14005 CGI-Forms for Data Collect. Developmental        
             
SVC1500  Test & Certification         
 15001 MorePlus Collections Mgt. NSP see LIN 2001        
 15002 Oracle RDBMS NSP see LIN 2002        
 15003 HTML Editor NSP see LIN 1002        
 15004 MorePlus Search Engine NSP see LIN 2001        
 15005 CGI-Forms for Data Collect. Developmental        
             
SVC1600  Computer Supported Collaboration         
 16001 Video Conferencing Camera 1/client
6
99 594 10.00% $59.40
 16002 Video Conferencing Server SW 1/server
2
0 0   
 16003 Video Conferencing Client SW 1/client
6
0 0   
 16004 Full Duplex Audio SW 1/client
6
60 360 10.00% $36.00
 16005 Chat Client SW 1/client
6
0 0   
 16006 Chat Server SW 1/server
2
 0   
 16007 PowWow Client SW 1/client
6
0 0   
 16008 PowWow Server SW 1/server
2
0 0   
 16009 Virtual Whiteboard Software 1/user
6
250 1500 10.00% $150.00
SVC1700  Dissemination Service         
 17001 Electronic Mail Server NSP 1/server        
 17002 Agent Notification SW Developmental        
 17003 Registration Service tbs        
             
SVC1800  Advertising Service         
 18001 Electronic Mail Server NSP        
 18002 Web Publishing Tools NSP see LIN 19001        
 18003 Accounting Software COTS
1
300 300 10.00% $30.00
             
SVC1900  Electronic Publishing         
 19001 Web Publishing Tools 1/user
6
195 1170 10.00% $117.00
 19002 Word Processor NSP        
             
Totals         84209  $6,870.90

 

 

APPENDIX A:  POTENTIAL CUSTOMER LIST

   
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This appendix contains a preliminary list of DCN/ICN potential customers.

 

A.1  Associations

 

Industry/ Association
Description
Disciplines
Web Location
1394 Trade Association
IEEE 1394 Specification (High Speed Serial Bus).

The 1394 Trade Association was formed in September 1994 to accelerate the market adoption of IEEE 1394. Of special importance are the technical working groups that focus on refining the IEEE 1394 specification.

Electronics -Serial Bus http://www.skipstone.com/Skip_TA.html
American Plastics Council
The APC, a joint initiative with the Society of Plastics Industries, brings together the interests of 25 companies within the plastics industry and works to address the environmental impact of plastics and its role in integrated resource management.

American Plastics Council

1275 K St. N.W., # 400,

Washington, DC 20005

Phone: (202) 371-5319 ****or****

1-800-243-5790

Fax: (202) 371-5679

Contact: Red Cavaney

Plastics http://www.recycle.net/recycle/

Associations/rs000019.html

AAAI
The American Association for Artificial Intelligence is a nonprofit scientific society devoted to the promotion and advancement of artificial intelligence--what constitutes intelligent thought and behavior and how it can be exhibited in computers. Artificial Intelligence http://www.aaai.org/
ACEC
American Consulting Engineers Council

1015 15th St. NW, Ste. 802

Washington DC 20005

202-347-7474

Consulting Engineers None
ACM
Association for Computing Machinery Computer Science http://www.acm.org/
Ada Programming Language
National Ada Associations Ada Programming Language http://lglwww.epfl.ch/Ada/

Ammo/Associations/National_

SIGs.html

AEA
American Electronics Association

AEA is the largest and most effective trade association of the technology industry, with over 3000 members.

Electronics

Software

Information Technology

http://www.aeanet.org/
AEC Info Center
Architecture Engineering Construction Information Center Directory to Engineering Associations Engineering http://204.249.10.161/eng/

assoc.html

AIA
Aerospace Industries Association (AIA)

Don Fuqua, President

Aerospace Industries Association of America, Inc.

1250 Eye Street, N.W.

Washington, DC 20005-3922

(202) 371-8400 + Fax (202) 371-8470

Contact: David H. Napier, Manager, Economic Data Service

Aerospace Industries None
American Business Information
Provides a database of information on 11 million U.S. and Canadian businesses for sales, marketing, and reference purposes, available as lists, labels, diskettes, CD-ROMs, on-line services, and directories. Business Directories http://www.abii.com
ANSI/NSSN
American National Standards Institute/National Standards System Network Technical Standards Directory http://www.nssn.org/about.html
API
American Petroleum Institute

1220 L St. NW

Washington DC 20005

202-682-8000

APINone
ASCE
American Society of Civil Engineers, Engineering Mechanics Division Engineering Mechanics http://venus.ce.jhu.edu/emd/

index.html

ASME
American Society of Mechanical Engineers

1430 Broadway

New York, NY 10018

212-642-4900

Mechanical Engineering  
ASME International
American Society of Mechanical Engineers, International Mechanical Engineering http://www.webplus.net/asme/
Assn. of Foam Packaging Recyclers
Association of Foam Packaging Recyclers

1275 K St. N.W., # 400,

Washington, DC 20005

Phone: (202) 822-6424

Fax: (202) 331-0538

Contact: Laurie Kusek

Foam Packaging http://www.recycle.net/recycle/

Associations/rs000035.html

Associations Directory
Avenue of Associations Consumer, Manufacturer Associations http://iconix.grafyx.com/bah.

www/

Assn. Engineering Firms in Geosciences
Association of Engineering Firms Practicing in the Geosciences

8811 Colesville Rd., Ste. G106

Silver Spring, MD 20910

301-565-2733

Geosciences None
Association of Engineering Geologists
Association of Engineering Geologists

767 Lemonwood Ct.

San Jose, CA 95120

408-927-0710

Engineering Geologists None
ASA
Airline Suppliers Association

9030 Red Branch Road, Suite 180 Columbia, MD. 21045

Phone (410) 715-9300

Fax (410) 715-9728

Airline Suppliers Association is an independent, not-for-profit membership association dedicated to addressing the concerns of the aviation supply business. Members combine their technical and operational knowledge to promote and support industry-wide programs designed to ensure safe, airworthy replacement parts, fair, effective and reasonable regulations, and to improve business practices.

Airline Suppliers http://www.netropolis.net/asa/
ASSE
American Society of Safety Engineers

1800 East Oakton St.

Des Plaines, IL 60018

708-692-4121

Safety Engineering None
ASTM
American Society Testing & Matls.

1916 Race St.

Philadelphia, PA 19103

215-299-5400

Materials Testing None
ATA
Air Transport Association

1709 New York Avenue, NW

Washington, DC 20006

(202) 626-4000

contact David E. Swierenga, Economist

Air Transportation http://www.air-transport.org/
 Corrosion Coatings and Linings Server Corrosion Coatings and Linings http://www.corrosion.com/
CommerceNet Association of Individuals, Groups, and Associations
 Software

Small Business

http://www.commerce.net:80/

directories/groups/groups.html

Commercial Aviation Resource Center
Index to Airlines, Aviation Organizations, Airports, Schools Air Transportation http://w3.one.net/~flypba/
AIRLINES/carc.html
Composites Fabricators Association
Composites Fabricators Association

1735 North Lynn Street, Suite 950,

Arlington, Virginia 22209-2022

Phone: 703 524-3332

Fax: 703 524-2303

Composites Fabrication http://www.fiberglass.com/

fiberglass/assn/cfa.html

Council of Consortia
The Council of Consortia is an organization of the chief executive officers of the nation's leading R&D and applied technology development consortia. R&D and Applied Technology Consortia http://www.oai.org/CofC/index.

html

DISA
Data Interchange Standards Association, Inc.   
ECA
Electronic Commerce Association

Telephone: 613-237-2324

Fax: 613-237-9900

Mail Address: 309 James Street, Ottawa, Ontario, K1R 5M8

Some of the electronic commerce technologies addressed by the Association include streamlining processes, interconnectivity, Internet, electronic data interchange (EDI), electronic funds transfer, E-Mail, security, electronic document management, workflow processing, middleware, bar coding, imaging, smart cards, voice response, and networking. Key philosophies include implementation methodologies and technology standards.

EDI

Electronic Funds Transfer

E-Mail

Security

Electronic Document Management

Workflow

Bar-Coding

Imaging

Smart Cards

Voice Response.

http://gate.globalx.net/eca/

profile.html#overview

EEMA
European Electronic Messaging Association

This committee's mission is to create an awareness of directory service requirements among users, directory service providers, and product vendors and to investigate the role of X.500 and other technologies in achieving these aims.

Electronic Messaging

Directory Services

http://www.britain.eu.net/

eemahq/dircomm.html

 Federation of Societies for Coatings Technology

492 Norrison Rd.

Blue Bell, PA 19422

215-940-0777

Coatings Technology None
GAMA
General Aviation Manufacturers Association (GAMA)

Edward W. Stimpson, President; Russell W Meyer, Jr., Chairman,

1400 K Street NW, Suite 801

Washington, DC 20005-2485

(202) 393-1500 + Fax (202) 842-4063

General Aviation Manufacturing None
GANA
Glass Association of North America Glass http://www.well.com/user/css/

gana.html

 National Paint and Coatings Association

1500 Rhode Island Ave., N.W.

Washington DC 20005

202-462-6272

Paint and Coatings Technology None
Global On-Line Directory
Database of companies with search engine     
HAI
Helicopter Association International (HAI)

1619 Duke Street

Alexandria, Virginia 22314

(703) 683-4646

Helicopters None
IATA
International Air Transport Association (IATA)

2000 Peel Street

Montreal, Quebec, Canada H3A2R4

(514) 844-6311

International Air Transport None
ICIA
International Communications Industry Association.

ICIA 3150 Spring Street

Fairfax, VA 22031

703-273-7200 703-278-8082 (Fax)

ICIA is an alliance of more than 1,500 communications members selling video, audio-visual, and computer products and services to the business and industry, government, education, and health markets.

Communications http://www.usa.net/icia/about.

htm

IEEE
Institute of Electronics and Electrical Engineers Electrical Engineering and Computer Science http://www.ieee.org/
IEEE Canada
Institute of Electronics and Electrical Engineers - Canada Electrical Engineering and Computer Science http://www.ieee.ca/
IIA
Information Industry Association/Directory Division.

555 New Jersey Ave., N.W. Suite 800 Washington, DC 20001

Information http://www.directory-igest.com/
dirdgst/iprc/listings/

iia.html -

IMA
Interactive MultiMedia Association Multimedia http://www.ima.org/forums/ip/

index.html

Iron and Steel
American Iron and Steel Institute Iron and Steel Manufacturing http://www.steel.org/
ITAC
The Information Technology Association of Canada (ITAC) is the voice of the Canadian information technology industry. ITAC and its partner organizations across Canada represent more than 1100 companies in the computing and telecommunications hardware, software, services, and electronic content sectors. Information Technology http://www.itac.ca/itac.home
MMA
Michigan Manufacturers Association

Today, MMA, continues to fight for its 2,700 members statewide, which account for nearly 90 percent of the

industrial employees in Michigan.

Michigan Manufacturers http://www.miep.org/mma/
National Association Corrosion Engineers
National Association Corrosion Engineers

Box 218340

Houston, TX 77218

713-492-0535

Corrosion Engineers None
NBAA
National Business Aircraft Association (NBAA)

Jack Olcott, President

1200 Eighteenth Street, NW

Washington, DC 20036-2506

(202) 783-9000 + Fax (202) 331-8364

Business Aircraft None
NCMA
National Concrete Masonry

Association

2302 Horse Pen Road

Herndon, VA 22071-3499

(703) 713-1900 Voice

(703) 713-1910 Fax

Concrete Masonry  
National Council of Structural Engineers
National Council of Structural Engineers

8811 Colesville Rd., Ste. G106

Silver Spring, MD 20910

301-587-6284

Structural Engineers None
National Directory Publishing Association
Today, the National Directory Publishing Association has more than 125 members all over the country and is an active participant in the directory publishing industry at both the local and national levels.

Michael Taliaferro, NDPA President, c/o Warren Publishing

202-872-9202, ext. 213; fax: 202-296-4397.

Directory Publishing http://www.auto-graphics.com/
ndpa/ndpahome.htm
National Society of Professional Engineers
National Society of Professional Engineers

1420 King St.

Alexandria, VA 22314

703-684-2800

Professional Engineers None
Society of the Plastics Industry
The Society of the Plastics Industry

1275 K St. N.W., # 400,

Washington, DC 20005

Phone: (202) 371-5200

Fax: (202) 371-1022

Plastics http://www.recycle.net/recycle/

Associations/rs000207.html

SOLE
Society of Logistics Engineers

The Society of Logistics Engineers is a non-profit international professional society composed of individuals organized to enhance the art and science of logistics technology, education, and management.

Logistics Engineering http://www.telebyte.com/sole/

sole.html

SPIE
International Society for Optical Engineering Optical Engineering http://www.spie.org/
Taiwan
OFFICIAL TRADE and INDUSTRY ASSOCIATIONS IN TAIWAN Electrical and Electronics Manufacturers http://www.roc.com/assn/
TAPPI
Technical Association of the Pulp and Paper Industry Pulp, paper, paperboard, and packaging http://www.tappi.org/
VHDL International
VHDL International (VI) is an organization dedicated to cooperatively and provocatively promoting the Very High Speed Integrated Circuit (VHSIC) Hardware Description Language (VHDL) as a standard worldwide language for the design and description of electronic systems. VHDL http://www.e2w3.com/vi/
Vinyl Institute
Vinyl Institute

155 Route # 46 W.,

Wayne, NJ 07470

Phone: (201) 890-9299

Vinyl None

 

A.2  Organizations of CALS Expo 95 Presenters

 

Organization
Description
Disciplines
Web Location
CTC
Concurrent Technologies Corporation EDI in Small Mfg. Environment None
STEP Tools, Inc.
Dr. Martin Hardwick, President, STEP Tools, Inc. Product Data steptools.com
Knox & Associates
Rita Knox, President Standards None
Sysnovators, Ltd.
Peter Brandon, Sysnovators, Ltd., Ottawa, Canada Electronic Commerce None
Dept. of National Defense CALS Office
Ernie O'Dell Electronic Commerce None
ARINC
Gerald C. Hadfield CALS Production Environment None
NIST
Howard T. Moncarz

Paper on CALS Technologies and Custom Therapeutic Footwear Industry

CALS Technologies Applications None
UK Naval Support Command (NSC)
Roger Allen Navy and Industry: Integrated Partnership None
SCRA
South Carolina Research Authority  ?
NASA MSFC
NASA Procurement on the Internet

NASA Marshall Space Flight Center, Jim Bradford

Procurement http://procure.msfc.nasa.g
ov/nasaproc.html
Yokogawa Electric Corporation
CALS--like PDM System: Yokogawa Engineering Office System (YEOS) Product Data Management None
David Sarnoff Research Center
Dr. James Crabbe, and Arnold S. Kashar Electronics Supportability: OSD's Generalized Emulation of Microelectronics (GEM) Program. None
SRI International
Lloyd S. Peters Electronics Supportability: OSD's Generalized Emulation of Microelectronics (GEM) Program. None
Dept. of Mech. Engineering and Keyworth Institute

University of Leeds, UK
Product Models for Virtual Prototyping

N.P. Juster, B.W. Henson, and M. Pearson

Virtual Prototyping of Product Models. None
McDonnell Douglas Aerospace
Virtual Environments for Supportability Assessments Virtual Reality. None

 

A.3  Manufacturers/Directory Resources

 

Organization
Description
Disciplines
Web Location
Thomas Register on CD-ROM
149,000 U.S. and Canadian companies, classified under more than 52,000 product categories. Runs under Windows only.

1996 Version of CD-ROM available March, 1996 at U.S. $395.00 + $7.00 shipping/handling.

Manufacturers by Product Categories http://www.thomasregister.c
om:8000/abttrcd.html

 

A.4  Current CALS Related Web Sites

 

Organization
Description
Disciplines
Web Location
CommerceNet
CommerceNet CALS Working Group Charter Electronic Commerce http://www.commerce.net/informati
on/wg/cals.charter.html
DoD CALS
CALS In International Governments:

A DoD Perspective

by Herve LeBoeuf, Ph.D.

CALS in International Governments http://wpaftb1.wpafb.af.mil/I-2_art.html
NTT Software Laboratories
"A proposal for Software CALS" by Hironobu NAGANO

E-Mail: E-Mail:nagano@slab.ntt.jp

Software http://goran.sl.cae.ntt.jp/PAPERS/
cals-nagano-ee.html
Palestine, TX ECRC
CALS Oriented Training Courses Electronic Commerce

SGML

EDI

IDEF

Concurrent Engineering

Integrated Manufacturing

ISO 9000

http://www.ptxecrc.com/course.htm
Innovation Business Services
Innovation Business Services is a Virtual Enterprise helping organizations get the best return from their investments in Quality Initiatives and Information Technology. IT Training

Internet Search Services

Custom Publishing

http://fox.nstn.ca/~cottier/over
view/CALS/cals.html
InContext Systems, Inc.
SGML and Web Authoring Software Products SGML and Web Software http://www.incontext.com/index.html
ArborText
SGML Authoring Software

Application Development

Training

SGML Authoring Software http://www.arbortext.com/prod.html
Electronic Commerce Association
The Electronic Commerce Association (ECA) is a voluntary organization composed of an executive from the public and private sectors. The Association provides a forum for information sharing, discussion of ideas and initiatives, and the opportunity to network.

Contact may be made by telephone 613-237-2324, fax 613-237-9900

Electronic Commerce http://www.globalx.net/eca/index.html

E-Mail: eca@globalx.net

The Canadian CALS Industry Steering Group (CCISG)
Formed to coordinate Continuous Acquisition and Life-cycle Support (CALS) efforts in Canada, the CCISG

promotes both defense and non-defense applications of CALS, and provides a unified Canadian voice in the global CALS community.

This group represents over 150 participants and unites industry, academia, and government in its efforts to contribute to the adoption of national and international standards and to propose solutions to the challenge of integrating technical information systems in the business environment. The CCISG concentrates on covering all aspects of technical information management, including concurrent engineering, automated procurement, technical documentation, training, and other associated enterprise information systems.

Canada CALS/ISG Membership is open to all results-oriented individuals and organizations interested in promoting CALS in Canada. For more information, please contact the CCISG at 514-288-1966.
Oark Ridge National Laboratories (U.S. DoE)
CALS Expo 95 International Conference Page Electronic Commerce http://www.globalx.net/eca/symposium.html
Carberry Technology
Developer of CADLeaf family of products that can be used as a front end to FrameMaker applications. They can be used to convert AutoCAD, IGES, CGM, and plotter formats to Frame formats or to convert Frame graphics to a variety of formats for EDMS and CALS solutions. CADLeaf Software Products http://www.ct.ebt.com/prod.html
EC World Institute
The Electronic Commerce World Institute is an independent, international organization that addresses the strategic business issues relating to electronic data interchange (EDI) and electronic commerce (EC) around the world. Created in 1992 by EDI associations from 11 countries, the non-profit Institute works to accelerate the development and adoption of EDI and electronic commerce in business and government. It provides a worldwide forum for information exchange and knowledge sharing, develops and markets awareness and training tools, facilitates understanding and implementation through consultative services, and engages in solutions-oriented R&D with industry and government. Electronic Commerce http://www.ecworld.org/Help/bcmenu.html
O'Neil & Associates
O'Neil & Associates specializes in product support analysis and documentation for industrial or military clients. It produces technical manuals, parts catalogs, technical illustrations, logistics support analysis, spare parts provisioning, CALS, SGML, HTML, data conversion, video presentations, and training programs. Clients range from small software companies to some of the world's largest manufacturers. Documentation products can be delivered in hard copy and a variety of electronic forms. Technical Publishing

Product Support Analysis

http://www.oneil.com/
STEP Tools Inc.
Virtual Enterprise Repository Browser Product Data Models

Product Data Exchange

http://www.steptools.com/cals-demo/
PCINews
Loral Vought Systems solves CALS

communication problem.

By Steve Smith

Special to The Sun Observer

PCI News publishes:

AutoCad World - $38 U.S./$75 Foreign

Cisco World - $39 U.S./$76 Foreign

Dell Insider - $45 U.S./$75 Foreign

Digital UNIX News - $15 U.S./$49 Foreign

The HP Chronicle - $45 U.S./$75 Foreign

Service&Support Management - $30 U.S./$40 Foreign

Silicon Graphics World - $45 U.S./$75 Foreign

The Sun Observer - $45 U.S./$75 Foreign

Unisys World - $92 U.S./$140 F

Computer Magazine Publisher http://www.pcinews.com/business/pci/
sun/features/cals.comm.html
Soft Quad
SoftQuad Inc. is the leading vendor of SGML and HTML software and services. Provides a broad range of multi-platform, standards-based software tools that give users the power to create information once and publish it many times, in many different ways: on screen, on paper, on CD-ROM, even on the Internet. SGML, HTML Publishing Tools http://www.sq.com/products/authored/ae.htm
Information Assets, Inc. Engineering VRML Site
VRML Modeling VRML http://www.infoassets.com/vrml/

 

 

   
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